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The team at Absolute Edge have been teaching Perth business and brand managers how to leverage the social media giant to grow fans and increase sales since Facebook first launched business pages. Whether you have completed Facebook training or not the team at Absolute Edge will open your eyes to the new marketing opportunities that Facebook’s new timeline presents.

Facebook marketing is no longer just about the number of fans you have but also the quality of fans. With Faceboook’s new EdgeRank algorthm it your not engaging your fans in conversation your posts are only distributed to on average about 16% of your fanbase. A big fanbase and low engagement has a negative impact on your social reach so moving forward the goal on Facebook is no longer fans but engagement and we’ve vgot you covered.  At our Perth facebook Training For Brands course we show you how sure fire strategies and best practice case studies on how to drive4 fan egagement, increase edgerank and explode your brands social reach.

Facebook training course developer Chris Hopkins has over 25 years experience in training and marketing and has been at the forefront of social media marketing strategy since the inception of Facebook pages for brands. As chief social media researcher, strategist and blogger at Absolute Edge and host of the 230 member strong Perth Internet Marketing Meetup  Chris brings a wealth of knowledge to the table and delivers in a fluid style that keeps his audiences engaged. In recent times Chris’s expertise has led to guest lectures to both undergraduate and post graduate students at the University of Western Australia and Murdoch University.

Chris’s co trainer Kylie Dalton has been in marketing and sales for 20 years and over the last 3 years has immersed herself in the world of digital, mobile and social media marketing. She brings a trunk full of knowledge in the key issues that businesses and organisations face when trying to engage in the social media experience. Previously as the General Manager of the Cancer Support Association of WA her understanding of low budget, cost effective marketing strategies have continued her on a path to finding the most engaging solutions for business and organisations alike. This also includes the importance of maintaining company policy and guidelines for brand protection.

So why choose Absolute Edge for your brand or teams Facebook training, the answer is simple we give you the edge. The Absolute Edge Advantage is knowing how to help your brand transition from old, traditional marketing styles to this new age, fast moving style of social media marketing. With our combined 25 years experience in both worlds we will help you negotiate your way through the process and give your organisation the best chance for success.

Social Media Marketing is more than simply setting up a Facebook page or Twitter account. The “build it and they will come” approach just doesn’t cut it anymore. You need a carefully devised strategy to attract audiences, rally them into action, encourage them to spread the word and keep them coming back.

Social Media Marketing is about creating an engaging presence for your brand across as many social media platforms as possible. We know how each of these social networks work and can create a strategy that integrates all the relevant social media channels for your brand. We can effectively connect you with your customers… like never before

The Absolute Edge team knows it will require a fresh, innovative approach for success in meeting your marketing objectives. We will help you understand that the biggest challenge for business is working out how to leverage this social media world…. “With us on your team you will succeed”

Staying up to date with technology, innovation, research and changes is our business. We provide the latest, results driven online marketing practices. Because we live, eat breath everything Social Media you can trust we will keep you relevant and deliver REAL training results for your business.

To find out more about Absolute Edge’s Perth Facebook Training For Brands click on the link below.

Perth Facebook Training For Brands

We look forward to chatting to you soon.

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The introduction of Facebook Timeline for brands and businesses presents some new challenges for marketers. Argueably the new pages offer plenty of potential for savvy marketers to leverage their fans. Timeline is much wider, contains a huge cover banner , a much more visually engaging layout and some cool new posting features that really add to the users visual experience.

But the problem is  not only has the look of Facebook brand pages changed, so have many of the rules for marketers and I’ve already seen quite a few brands making some potentially fatal mistakes with their new cover image banner.

To help you keep within Facebook’s terms of use and protect your brand page from potential deletion I have provided a brief outline of what you can and cannot do when it comes to leveraging your facebook cover real estate. The rules in a nutshell are that you cannot direct advertise on your facebook cover image, but here’s the fine detail.

Cover images must be at least 399 pixels wide and MAY NOT contain:

•Price or purchase information, such as “40% off” or “Download it at our website“ •

•Contact information, such as web address, email, mailing address or other information intended for your Page’s About section •

•References to user interface elements, such as Like or Share, or any other Facebook site features •

•Calls to action, such as “Get it now” or “Tell your friends”

I hope this helps you understand just one of the many changes that Facebook’s timeline brings with it. My advice is to make sure that you review Facebook’s rules regularly as there are big changes going on.  If you would like to know more about timeline for brands and learn how to best leverage Facebook for business check out our upcoming Perth Facebook courses.

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Facebook recently rolled out their new look business pages using what is called the Facebook Timeline and whether you like it or not all business pages will be switched over to the timeline view on 31st March 2012.

If your wondering what the key differences are between Facebook brand or business pages and the new  Facebook timeline for brands you’ve arrived at the right spot. We have just put together a facebook training course that will help Perth facebook brand managers and small businesses understand the new timeline format.

The Facebook timeline has several new features including the following:

• Facebook brand banner
• Brand logo place holder
• Custom Icons
• Permission options
• Private messaging
• Pinned Posts
• Featured posts

On top of this Facebook has also completely revamped its advertising options and will now be offering a range of new advertising choices. Gone are the opportunities to run traditional direct advertising messages, the new facebook advertising formula only allows the promotion and advertising of Facebook content . Under the new facebook advertising structure available advertising formats include the promotion of status updates, events, questions, photos and videos. Also the places where these advertisements will be displayed has changed. Yes some advertisements will still be displayed on the right hand side of the page but now most advertisments will either appear direct in fans newsfeeds, on mobile phone newsfeeds or as a featured advertisement on the log out screen.

The implications of these new changes for Perth facebook brand and page managers are huge especially when we add Facebook’s Edge Rank to the marketing equation.  The marketing game on Facebook is about to change. The days of driving fan aquisition through fan gated tabs with arrows instructing visitors to like your page are over. Facebook has removed the default landing tab and fangating options and under the new Facebook Timeline all visitors will arrive at your wall.  No longer is marketing on Facebook  about the number of fans a business or brand has but rather the level of engagement of those fans.  The bottom line is without a dedicated adsvertising and posting strategy designed to increase fan engagement and hence your business or brands edge rank score your posts could be sen by as little as 16% of your total fanbase.

With that said our new Perth facebook training for businesses will walk you through the new Facebook algorithym and rules of engagement and provide you with a host of best practice strategies to maximize the marketing potential of Facebook.

Today is your chance to put yourself at the forefront of the new Facebook timeline and get the jump on your competition.  Click the link below to view our upcoming course dates and enrol in our Perth Facebook Training For Businesses course now.

Perth Facebook Training Courses

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With  nearly 11 million active Facebook users in Australia, Facebook screams marketing potential for your business. Facebook engages over 50% of the Australian population, most of whom log in daily and with over 965 000 Facebook profiles in Perth thats a huge target audience for your business or brands marketing messages.

Social networking and Facebook marketing  has quickly become the most effective way to build your brand, establish authority, drive tons of traffic, make huge amounts of sales and increase your business and PROFITS, but im not telling you anything new here.  Everyone knows that Facebook is an online traffic giant however the  question is, how can you discover the most effective ways to harness the awesome power of facebook and tap into this marketing opportunity for your business?  The answer is simple, register for an Absolute Edge Facebook course today.

Our Facebook Marketing 2012 – Facebook Course Perth is a comprehensive full day training designed specifically for local West australian and Perth businesses  looking to engage in Facebook marketing  to build local markets. Our courses  reveal all the ins and outs of putting your business on Facebook and explore best practice strategies for building a fan base and leveraging them to send your facebook marketing messages viral.

The Facebook Marketing 2012 course is delivered by Chris Hopkins and Kylie Dalton. Chris has been involved in social media marketing for over 10 years and has a wealth of knowledge and practical experience that course participants will find invaluable. Kylie Dalton has over 20 years experience in traditional media marketing and advertising and over the past two years has helped many local businesses transition their marketing efforts into new media.

Facebook Marketing 2012 – Facebook Courses Perth Overview

• Step by step blueprint to create a business page
• How to build a community of targeted fans.
• How to engage and leverage fans to grow your business
• How to use facebook ads effectively for bigger profits
• How to use Facebook applications to increase profits
• How to harness facebook statistics for your benefit
• How to use off Facebook marketing to explode your Facebook community
• The biggest Facebook marketing mistakes and how to avoid them

Facebook Marketing 2012 – Facebook Course Dates Perth

Listed below are the upcoming course dates for our Facebook marketing 2012 Perth Facebook marketing course. All courses are run from our Burswood training centre located at 50 Goodwood Parade, Burswood. courses run from 9am to 4pm and include morning tea and a light lunch. Course fees $299 + GST

Facebook Courses Perth – Wednesday March 28th  9am – 4pm

Facebook Courses Perth – Wednesday April  18th  9am – 4pm

Facebook Courses Perth – Wednesday May  2nd  9am – 4pm

Facebook Courses Perth – Wednesday June 14th  9am – 4pm

Facebook Courses Perth – Wednesday July 11th  9am – 4pm

To book your place in one of our Facebook marketing 2012 courses call Absolute Edge Media on 9361 3055 now

What people are saying about our Facebook Marketing Courses

“Wow, what an eye opener.   The knowledge I walked away with that day was amazing, the sheer power of the social media network for businesses today blew my mind. A must for anyone who is serious about connecting with their customers in today’s market. Thanks Absolute Edge Marketing, looking forward to your future courses.”

Kerry La Motte, Gen X Marketing

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Facebook promotions and prize giveaways build fans fast, but hands down the most effective promotion type is what are called user generated content competitions.

User generated competitions (UGC’s) work by allowing your fan to upload or generate some form of content to your facebook page. The fan then has the opportunity to share that content with their friends through a bulit in share button and also ask them to vote for their content.

So why is this type of Facebook promotion so powerful?  Well the answer is simple. When a user generates the content they are generally excited about their efforts and want to tell the world. When we add the prize or reward variable to this equation it provides further incentive for the fan to share their creation and your brands key message with their freind network, guaranteeing you the viral share of your brands messaging across the social network. The regular uploading and sharing of user generated content when combined with public voting drives daily fan traffic to the facebook page and often results in many potential customers returning on a regular basis to check competition leaderboards.

In a recent example of a Perth facebook promotion, user generated photo competition, we helped our client grow his Facebook fanbase by over 2500 fans in just over 4 weeks. More importantly by tapping into some other engagement strategies that we recommmended to the client he has also witnessed a 60% increase in fan engagement with his page which is still continuing one month after the user generated photo competition ended.

When it comes to Facebook promotions user generated photo competitions are a proven winner but there are many 0ther types of user generated content Facebook promotions. Two of the most popular are :

User Generated Essay Competitons – these usually require the fan to answer a question, for example, tell us in 25 words or less or submit your poem or share your favourite receipe.

User Generated Video Competitions- These work in much the same way as user generated photo competitions but have the added viral potential of videos being shared not only through Facebook but also across youtube.

Combination User Generated Competitions- These combine photo, video and/ or essay formats into one competition.

If your looking to grow your facebook fans fast and create a platform for high engagement and customer conversation user generated competitions could be the answer and to help we,ve created a super special opportunity for anyone looking for a Perth Facebook promotion. Check out the details below.

50% OFF U.G.C. COMPETITIONS

SUPER SPECIAL AVAILABLE TO THE FIRST 3 BUSINESSES WHO CONTACT US:

Do you have a business page on Facebook?

Are you looking for a way to get maximum fans in the shortest amount of time possible?

Limited to the first 3 businesses who contact Absolute Edge, we are offering you the chance to run a photo competition, video competition or essay style competition for 50% off.

This offer will be snapped up quick so if you would like to get in to the Facebook User Generated Competitions for less than an ad in the local newspaper call us today!

info@absoluteedgemarketing.com.au
PH: 08 9361 3055

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